Fort Collins, Colorado
We all eat. It’s the one thing we all share. Food brings us together. Gives us something to talk about on first dates. And reminds us of all the things we have to be thankful for. We love good food. Not just natural and organic food, but the food that’s so much a part of our fondest memories. The good stuff. It’s just that somehow so much of the good stuff has become really expensive. Sold in stores that act like they’re doing you a big fat favor bringing it to you. And maybe they are, but they shouldn’t act like it. That’s why we started Lucky’s Market. We believe good food shouldn’t be a luxury, it should be a right. If you don’t want to eat things like pesticides, antibiotics and growth hormones, you shouldn’t have to. Natural and organic food shouldn’t be priced out of your reach. We also have the crazy notion that we shouldn’t adopt a holier-than-thou attitude if your grandma’s recipe calls for something that doesn’t fit some people’s idea of what’s good for you. She knew what she was doing and she sure knew how to cook. So we created a store that had a little bit of that, too. A store that makes shopping fun because eating is fun. A store that makes up for decades of factory farms and manufactured frankenfood. A store that will hook an entire generation on eating a little bit healthier. A store that does serious work, without taking itself too seriously. A store dedicated to good food. And making sure that everyone can enjoy it.