The Simple Truth at Lucky’s Market

Lucky’s Market is now carrying Simple Truth products at select locations. Customers have wanted a simpler way to shop for organic and natural products, and we totally get it. Our goal has always been to make it easier to find affordable & delicious foods that can be enjoyed the way nature intended.

These foods provide a simple, uncomplicated and trustworthy solution to the challenge of simply better living. You’ll find Simple Truth items throughout the store during your everyday shopping trips. Our wide range of products with easy-to-spot packaging take the chore out of selecting organic, free from, and natural foods.Look for Simple Truth products in our Grocery and Meat & Seafood departments or in our Kitchen.

The Simple Truth About “Free From”

Throughout our stores, you’ll find a range of products proudly displaying a “Free From” badge. That’s because we take a lot of pride in what doesn’t go into them. Whenever you see “Free From”, you can safely know that those products are free from over 101 artificial preservatives and ingredients.

Acesulfame-K (acesulfame potassium)
Ammonium chloride
Artificial colors (Synthetic and FD&C Certified)
Bentonite (acceptable in supplements)
Benzyl Alcohol
BHA (butylated hydroxyanisole)
Bromated flour
Calcium bromate
Calcium peroxide
Calcium stearoyl-2-lactylate
Certified colors
DATEM (diacetyl tartaric and fatty acid esters of mono and diglycerides)
Disodium calcium EDTA
Disodium guanylate (GMP)
Dimethylamylamine (DMAA)
Erythorbic acid
Ethanol, ethyl alcohol, except that which is used as a natural flavor carrier
Ethylene oxide
FD&C colors (food dye & color)
Hexa-, hepta- and octa-esters of sucrose
Hydrogenated/partially hydrogenated fats & oils
Methylene chloride
Modified food starch (acceptable if not chemically modified)
Monosodium glutamate (MSG)
Potassium bisulfate
Potassium hydroxide
Potassium nitrate or nitrite
Propionates (calcium and sodium)
Propylene oxide
Sodium aluminum phosphate
Sodium benzoate
Sodium diacetate
Sodium glutamate
Sodium nitrate/nitrite
Sodium sterol lactylate
Sodium sulfite
Sorbic acid
Sulfites (Sulfur dioxide), acceptable if naturally occurring, 3.g., vinegar
TBHQ (tertiary butylhydroquinone)
Trans fatty acids
Acetylated ester of mono- and diglycerides
Artificial flavors
Astaxanthin, acceptable in supplements, if natural
Autolyzed yeast extract
Benzoates in food
Benzoyl peroxide
BHT (butylated hydroxytoluene)
Bleached flour
Brominated vegetable oil (BVO)
Calcium disodium EDTA
Calcium propionate
Calcium sorbate
Cystine (I-cysteine), as an additive for bread products
Diglycerides (acceptable in supplements)
Dioctyl sodium sulfosuccinate (DSS)
Disodium dihydrogen EDTA
Disodium succinate
EDTA-ethylenedia mine-tetra acetic acid-chelating preservative
Ester gums
Ethyl vanillin
Glycerol ester of wood rosin
High-fructose corn syrup
Hydroxpropyl guar gum
Methyl silicon
Partially hydrogenated oil
Potassium benzoate
Potassium bromate
Potassium metabisulfite
Potassium sorbate (acceptable in supplements only)
Propyl gallate
Sodium aluminum sulfate
Sodium bisulfate
Sodium ferrocycanide
Sodium metabisulfite
Sodium propionate
Sodium steroyl-2-lactylate
Solvent extracted oils, as stand-alone, single-ingredient oils (except grapeseed oil)
Sucrose polyester (Olestra, Olean)
Tetrasodium EDTA
Vanillin, Synthetic